In this month’s edition of Golf Carting Magazine, we are featuring one of our loyal sponsors in our monthly Company Profile section. MODZ is a fairly new but rapidly growing brand of golf cart accessories.
The founder of MODZ is Aaron Gouldie and he has graciously allowed us to ask him some questions in order to learn more about his business.
Company Name: MODZ
Company Website: www.RideMODZ.com
Company Headquarters: Austin, TX
GCMAG: Aaron, thank you for joining us from Austin, TX, one of my favorite cities. We appreciate you spending time with us and letting us know more about your company. Tell us a little more about MODZ.
Aaron: Thanks. Our mission at MODZ is to offer our customers the highest quality accessories for their golf cart at a reasonable price. We currently carry a robust line-up of accessories including chargers, custom seats, seat covers, steering wheels, rear seat kits, wheels, tops, and tires.
GCMAG: It sounds like you guys cover the main categories of golf accessories. You are the sole owner of MODZ?
Aaron: That is correct. MODZ has been a dream of mine for quite some time, but it takes a tribe to run a successful company.
GCMAG: Can you give us some background on how and when (and how) MODZ started?
Aaron: We launched the MODZ brand back in 2016. Our original MODZ lineup consisted of custom seats and rear seat kits, but over the last five years we have really expanded our catalog.
GCMAG: Where are you located?
Aaron: We are headquartered in my hometown of Austin, Texas but we have partners located across the United States and the world.
GCMAG: I love Austin, TX and I know that this is area has definitely embraced the golf cart culture. How many employees do you have? Tell us about your team.
Aaron: Absolutely. Our team consists of around 40 people, but our family is always growing. Many of us actually grew up together in the Austin area and have known each other for years. We very much consider ourselves to be a family run business.
GCMAG: Considering that your company is only around 5 years old that is impressive. How do you market and promote MODZ?
Aaron: In many ways we rely on our customers to market MODZ products. We accomplish this by offering a great product and buying experience. A recommendation from a friend, family member or neighbor will always have more power than a digital ad or print advertisement, but we certainly engage in these types marketing activities too.
We are confident when people get a chance to see our products, they will want them for their own cart. We are really growing our network of brick-and-mortar dealers to get more of our products onto more carts than ever before.
GCMAG: I think it’s a great idea to have a blend of online eCommerce and retail locations. Aaron, what is the most important business lesson your company has learned?
Aaron: One of the most important lessons I have learned is to always be on the lookout for the next innovative product in our industry. As you know the industry is evolving at a breakneck pace and we want to ensure we are always at the forefront of this wave of innovation.
GCMAG: What are the future plans for MODZ?
As we continue to grow, we are bringing more of our production in-house. In fact, we just completed our new upholstery shop. We have been selling custom seats and seat covers for years through various partnerships, but we really wanted to push the envelope in the seat space which motivated us to produce these ourselves. We brought in a renowned auto upholstery fabricator to take MODZ as well as our industry to the next level. We can’t wait to show you what we have been working on!
GCMAG: That sounds great and congratulations on the success of your company. Is there anything you’d like to add?
Aaron: You know, people always ask me what MODZ means. In the simplest of terms, MODZ is short for modified. However, RIDE MODZ is not only our social handle but also our business ethos in many ways. We want our customers to customize their carts to “ride modified” if you will. Whether you are literally riding on MODZ wheels or simply driving a modified golf cart, we want you to ride with us, to RIDE MODZ.
GCMAG: I like that and it makes sense. I want to thank you Aaron for spending time with Golf Carting Magazine and we want to also thank you for being such a loyal sponsor with our publication. Congratulations again on your success!
MODZ Golf Cart Gallery
For more information on MODZ visit their website at www.ridemodz.com. You can also give them a call at 844-663-9872.