In this month’s Dealer Profile we head to the heart of the Midwest and take a look at Dean Team Golf Carts of St. Louis. Dean Team is a large dealership that sells new and used golf carts and is one of the largest custom golf cart dealers in the Midwest.
We were able to spend a little time with General Manager Sean Dean to learn more about Dean Team Golf Carts and find out more about this thriving custom-oriented dealership.
Dealer Name: Dean Team Golf Carts of St. Louis
Dealer Location: 8154 Manchester Rd St. Louis, MO 63144
Phone Number: (314) 647-4000
Owner: Pat Dean, William Dean
A Few Custom Dean Team Builds
Our Interview With Sean
GCMAG: Sean, thanks for taking the time to share some information about Dean Team Golf Carts of St. Louis. Tell us a little about your dealership.
Sean Dean: We sell new and used custom golf carts, accessories and provide service to golf carts in the Midwest.
GCMAG: Who are the owner(s)?
Sean Dean: The owners are William and Pat Dean.
GCMAG: What is your company background? How and when did your company start?
Sean Dean: Dean Team Automotive Group was started by company founder Dick Dean in 1978. A member of the automotive industry, Dick started his own automobile dealership featuring a large pre-owned car operation and new Volkswagens. The company has been family run for the past 40+ years and quickly became known for quality and customer service. It grew to 5 locations, 5 new car franchises, 1000+ pre-owned cars and 200+ employees!
Dick Dean has since retired passing ownership down to his sons Patrick Dean and William Dean. They continued the success and growth of Dean Team Automotive, Inc.
I’m the cousin of Patrick and William and in 2015 I wanted to put my entrepreneur skills to the test and I started Dean Team Golf Carts. I took the ideas from my cousins and uncle and brought them to the golf cart industry in the St. Louis area.
I believed if I made a higher quality, better custom-built product, coupled with an excellent service experience, the business would grow naturally and quickly.
In 2019, Dean Team Golf Carts opened our second location that we refer to as the “Build Center.” At the Build Center, customers are welcome to come in and see all the latest innovations & accessories on Dean Team’s interactive accessory wall. Meanwhile, they can see the technicians building the golf carts and doing installs.
The customers love the experience of just watching the technicians customize the carts. They find customers love just to pop in daily to watch their cart being built. The store’s second location also boasts a 4,000 square foot indoor showroom floor, displaying some of Dean Team Golf Carts luxury models. Don’t be surprised to see the golf cart you want sitting right next to a Lamborghini or Ferrari.
GCMAG: That is really impressive how quickly Dean Team grew. Congratulations on your success and opening your Build Center. Tell us about your employees.
Sean Dean: We currently have 12 employees…
Sean Dean- General Manager
Tim Newberry- Sales
Tyler Pelosi- Sales
Peter Obermeyer- Lead Custom Technician
William Obermeyer- Custom Technician
Andrew Obermeyer- Custom Technician
Jason Koelz- Service/Parts Advisor
Paul Simpson- Lead Mechanic
Tim Schaffer- Prep Mechanic
Joe Schwartz- Transportation
Michelle Heister- Biller/Accounts Payable
Todd Pelosi- Comptroller
GCMAG: How do you promote or advertise your business? Online? Social Media?
Sean Dean: We advertise online with our own website, Facebook, Instagram and Google. We also get a lot of exposure with our community donations.
GCMAG: What is the most important business lesson you’ve learned?
Sean Dean: I’ve learned to let the business grow naturally and keep a high level of service for our customers. Being in the automotive industry for more than 40 years, community building, customer reviews and customer referrals are three of the top resources that we focus on. Having more than 3,000 online reviews and an A+ rating with the BBB has helped build our reputation in the golf cart arena.
GCMAG: That is a lot of reviews! Especially in such a short amount of time. Is there anything else you’d like to add?
Sean Dean: I love being creative and mixing it up. I love trying new paint schemes and wheels. We treat our golf carts like they are cars. We have tried and installed just about every accessory in the industry to better serve our customers.
GCMAG: Thanks Sean for spending time with us. I know our readers will enjoy reading about Dean Team Golf Carts of St. Louis. We wish you tremendous success!
For more information on Dean Team Golf Carts of St. Louis visit them online at DeanTeamGolfCarts.com, stop in to their showrooms or give them a call at (314) 647-4000.