This edition’s Dealer Profile is Mikey’s Motors in Murfreesboro, TN. Mikey’s Motors are true cart enthusiasts and are a licensed Star EV, EZ-GO, Evolution, Garia, GEM Car and Cushman cart dealership that serves the greater Nashville area. Not only does Mikey’s Motors offer sales and financing, but they have a complete service and parts department for all cart brands at their two locations.
Owner Mike Williamson graciously allowed Golf Carting Magazine to learn more about this thriving dealership and get some specific information about their success.
Dealer Information:
- Dealer Name: Mikey’s Motors LLC
- Dealer Location: 2118 N Thompson Ln, Murfreesboro, TN 37129
- Phone Number: (615) 962-9265
- Owner: Mike Williamson
- Website: www.mikeysmotors.com
- Facebook: facebook.com/GolfCartsOfFranklin
GCMAG: Hi Mike! Thank you for taking the time to share more about Mikey’s Motors. Tell us about your dealership.
MIKE: At Mikey’s Motors, we serve the Middle TN area with the best golf car vehicles so our customers can enjoy the greater things in life. We are a licensed EZ-GO, Star EV, Fat Tire, Evolution, Aluma, GEM car, Garia, Cushman golf cart and UTV dealership as well as a Trojan Battery Dealer. We offer Sales, Service, Parts and Rentals for golf carts. We have loyal customers and have built a reputation on bringing the best service in the industry. We encourage your readers to visit our dealers and find out what makes us the best.
GCMAG: That’s great. Who are the owner(s)?
MIKE: I am the owner -Mike Williamson.
GCMAG: What is your company background? How and when did your company start?
MIKE: In 2009, I set out to open Mikey’s Motors LLC with over 35 years in the automotive industry. With my experience I saw a real opportunity for Low Speed Vehicles (LSVs) as an alternative mode of transportation. As the interest grew, I began to grow the business with retail, wholesale, leasing, rentals and a full-service department for golf carts. I am driven by superb customer and with this in mind, I began what is now the largest Low Speed Street Legal dealer in Tennessee.
GCMAG: Where are you guys located exactly?
MIKE: We have two locations. Our flagship store is located at 2118 N. Thompson Lane, Murfreesboro, TN 37129. Our new location is located at 4410 Peytonsville Rd, Franklin, TN 37064.
GCMAG: Congratulations on your second location. Can you tell us about your employees?
MIKE: I’d love to. We have a total of 15 employees between the 2 stores. Here’s the breakdown.
President- Mikey Williamson – Over 35 years in the automotive industry who is a proven leader in sales.
Controller- Chris Williamson – Over 21 years of experience in human resources and accounts receivable.General Manager Murfreesboro – Alison Royalty – Over 17 years of experience as Title clerk, Registration and sales deals.
General Manager Franklin – Kaley Brownlee – 10 years of management, logistics and operations experience.
Retail and Commercial Sales – Lyle Jennings – 20 years of automotive parts and business management.
Service Manager – Dwight Bowling – Retired from Nissan N.A. as QC manager.
Parts Manager – Glenda Davis – 20+ years’ experience in parts and commission retail sales.
Head of Sales/Wholesale Manager – Brian Royalty
Sales Team – Three full time commissioned salesman in addition to Mike Williamson that average over 100 golf cart sales per month. Brian Royalty, Dustin Ferrell and Shad Adams.
Certified Technicians – 4 full time technicians and 3 full time onsite technicians and pickup/delivery drivers.
GCMAG: It sounds like you have everything covered nicely. Thank you for providing this detail of your staff. How do you promote and advertise your business? Online? Social Media?
MIKE: Currently, our marketing budget is around $20,000 per month which includes: SEO (Search Engine Optimization) and SEM (Search Engine Marketing), Print media ads in target markets, Loaner vehicles in key golf cart communities, Rolling graphics on all Mikey’s Motors vehicles and trailers, Google ads and Social Media ads.
GCMAG: I love the variety here. It sounds like you have a very good balance between online and social media marketing, as well as offline marketing as well. What is the most important business lesson(s) you’ve learned?
MIKE: I feel that creating longstanding relationships with our vendors to provide the best products and delivering excellent customer service to our customers has been the key to our success.
GCMAG: What are your future plans for your company?
MIKE: We want to continue to grow the staff and company to provide a great buying experience for our customers throughout the southeast.
GCMAG: It sounds like Mikey’s Motors is really hitting its stride there in middle Tennessee. Thank you Mike for spending time with us and we wish you continued success!
