Role-specific Workspaces, lightning-fast search, and any-device access help dealers serve customers faster and grow with their existing teams.
AUSTIN, TX — July 22, 2025 – Blackpurl today introduced Blackpurl 2, an all-new, cloud-native dealership management platform engineered to drive growth for dealers.
It helps dealers elevate the customer experience and expands effortlessly with modern dealerships and groups. Built hand-in-hand with dealers across the Trailer, Powersports, RV, Golf Car, and Equipment industries, Blackpurl 2 replaces clutter with common-sense navigation.
“Every part of the new layout is shaped by real user feedback. It’s clear, it’s simple, and it’s intuitive,” said Lee Pearce, Lead Designer for Blackpurl 2. “It’s designed to feel familiar from the moment you open it, with less clicking and less searching.”
“We built Blackpurl 2 in pursuit of our mission to power intentional growth for dealers and dealer networks,” said Mike Wyrzykowski, Blackpurl CEO. “It delivers next-generation speed, clarity, and connection.”
In practical terms, “Blackpurl 2 helps dealers grow faster with the people they already have,” said Johnathan Aguero, SVP of Revenue. “Teams spend less time digging for data and more time closing deals and creating return customers.”
How Blackpurl 2 Drives Growth:
- Workspaces for Every Department – Dedicated, customizable hubs focus each role and cut onboarding time while boosting daily output.
- Best-in-Class Global Search – A few keystrokes surface any part, unit, or customer, eliminating hunt time and shortening wait lines.
- Mobile-Friendly Experience – Optimized for phone, tablet, and desktop so staff can quote, scan, or update orders from the lot, bay, or showroom.
- Proactive Guidance – Intelligent prompts highlight the next step in real time, reducing errors and keeping momentum high.
- Expanded Connectivity – Upgraded website inventory feeds with photos, best-in-class QuickBooks Online integration, single sign-on for dealer groups, and an expanding ecosystem keep data flowing without effort.
- Time-Saving Tools – Lightning-fast barcode adds, automatic U.S. tax calculation, shareable custom reports, and multi-store product lookup help teams do more with the people they have.
According to Vice President of Product, Celine Lee, this is just the beginning. “Blackpurl 2 will grow into an open, connected platform that brings the whole industry together in one powerful ecosystem.”
Blackpurl 2’s capabilities at launch are the start of a long-term evolution: upcoming manufacturer integrations, deeper AI insights, and a more open API are next on the roadmap.
Availability
Blackpurl 2 rolls out today, with its signature 30-day Activation available for new dealerships. Book a live demo or request a discovery call at www.blackpurl.com.
About Blackpurl
Blackpurl delivers modern, cloud-native dealership software in North America, Australia, and New Zealand. Its flagship product, Blackpurl 2, is the next-gen dealership management platform designed to drive growth. With role-specific Workspaces, a common-sense user experience, and time-saving integrations, it enables teams to work efficiently and deliver exceptional customer experiences. In contrast with traditional DMS platforms, Blackpurl 2 is flexible, scalable, and accessible on any device—the industry cloud powering dealerships today and into the future.
Media Contact
Johnathan Aguero
Senior Vice President of Revenue
Blackpurl
+1 303 710 9820 │ johnathan.aguero@blackpurl.com
